Resources for learning business and marketing skills: Things change quickly in this industry, and if you’re not on top of it, you’ll fall behind. They just go straight for the tactics), but you also need to keep up with the rapidly changing landscape.
Not only do you need to learn the fundamentals of business and marketing (which most artists don’t do, by the way. Don’t sell yourself short and make excuses like everyone else does.īut you also need to be constantly learning, especially when it comes to marketing.
#22 IMMUTABLE LAWS OF MARKETING TORRENT HOW TO#
Read about how to set goals and crush them.
Read some of the books I listed at the end of the last tip. If you don’t have a solid work ethic, start developing one. I’m sure there is one, I’ve just never met one-which tells me it’s rare. You need to have a solid work ethic if you want to grow a career in this industry.
Branding choices will affect your creative, musical decisions. You need to think about your brand.Īnd to do this, you need to take a holistic approach. But you also want to grow your career, so you need to be conscious of what’s happening in the industry. You want to spend the majority of your time on your craft. The solution is to be both artist-minded and business-minded. As a result, the marketing and business work becomes dry, boring, and uninspiring. You completely separate the marketing and business side of your project from your music and artistry. People who do this are usually the ones who end up complaining about how the industry is unfair. You completely neglect the marketing and business side of your project and just continue to make music, ultimately failing to grow your fanbase. It’s hard for you to switch out of “music” mode into “marketing” mode. In my experience, one of the most difficult things for artists and producers to do is shift from the artist mindset to the business mindset (and back again, because you need both).Īs an artist, you prefer making music to focusing on the business and marketing side of the picture. Recommended: Demo Submission: How To (Actually) Submit Demos #2: Business-minded vs. You haven’t “made it.” You’re just getting started. You’ll know when the time is right.Īnd if you’re already making good music, don’t neglect your craft as soon as you taste success. If you’re just starting out as an artist or producer, put your head down and focus on your craft. You need to put in the time and effort to grow your songwriting and production skills first… If your music isn’t yet good, it’s not going have a great effect on growing your streams and fanbase. Sure, it might be able to take a below average song from zero plays to 100,000 (or even more)-but it’s not going to change the fact that people want to listen to music that makes them feel good. It’s not going to make a poorly written song a hit. Marketing is not going to make a bad song good. In other words, marketing builds the momentum, but good music keeps that momentum going. My friend Budi Voogt, CEO of Heroic and MD at BitBird, once told me that “good music markets itself after it’s been exposed to X amount of people.” I’ve left this until last because it needs to rest upon everything else (see illustration below) Mindset and Skills #1: Marketing won’t fix bad music Facebook advertising, Spotify playlists, email marketing, social media, and more. The things that don’t change.įinally, we’ll dive into some more tactical areas.
The next section of tips is on the high-level strategic aspects of music marketing. I want you to have a good foundation to build your brand on, instead of getting distracted by specific, unnecessary tactics like posting EDM flyers in your local retirement home. The first five tips are on how to think about music marketing, and the skills you need to develop. They aren’t going to make you the next Calvin Harris or Rihanna, but if your music is good, these tips will take you to the next level. This article contains 10 tips that will actually help you, if you put in the time and effort.
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